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Panificio F.lli Marchesi ha tre punti vendita in citt\u00e0: il primo a Boccaleone dal 1960, il secondo in Borgo Palazzo e il terzo in Piazza Pontida.<\/p>\n<p>&nbsp;<\/p>\n<p>Insieme al <strong>Distretto Urbano del Commercio<\/strong> abbiamo incontrato Roberto Marchesi, quasi quarant\u2019anni, terza generazione della famiglia, che ci ha raccontato la storia del panificio durante la sua gestione \u2013 iniziata dopo un intenso percorso di successione avvenuto nel 2012.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201c\u00c8 stato laborioso!\u201d ci dice con mezzo sorriso.<\/p>\n<p>&nbsp;<\/p>\n<p>Lui, a differenza di molti altri commercianti, non \u00e8 stato a bottega da bambino e non ha fatto la gavetta occupando tutti ruoli all\u2019interno del panificio. Ha invece una laurea in economia e commercio e una lunga esperienza di lavoro, perlopi\u00f9 a Milano. L\u00ec si \u00e8 occupato di organizzazione di eventi ed \u00e8 stato per quattro anni responsabile e coordinatore d\u2019area per l\u2019Artigianato in Fiera.<\/p>\n<p>&nbsp;<\/p>\n<p>Roberto \u00e8 concreto e determinato, sempre alla ricerca di nuove sfide e con una vera visione da imprenditore.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cNoi vediamo pi\u00f9 in l\u00e0 di loro e dobbiamo combattere continuamente con un \u2018l\u2019abbiamo sempre fatto cos\u00ec\u2019.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Tuttavia, quando nel 2012 disse a suo padre che voleva prendere in gestione il negozio \u201csi sentirono tranquillizzati dalla mia esperienza professionale: godevo gi\u00e0 della loro piena fiducia.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u00c8 stato per\u00f2 un percorso lungo e impegnativo: \u201cQuando ero ragazzo dicevano di me che ero disordinato e superficiale.\u201d Poi lo hanno guardato lavorare con passione e seriet\u00e0 e, con i tempi giusti del distacco, gli hanno lasciato prendere il timone.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cPap\u00e0 era stanco. Vedevo che questa cosa gli pesava e ho capito che era tempo per mettermi in gioco. Lavorava sette giorni su sette, dodici ore al giorno e nei miei primi due anni ha continuato a essere il primo ad arrivare ogni mattina. A un certo punto gli ho chiesto di fare un passo indietro.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Roberto, che poteva confidare sulle indubbie qualit\u00e0 dei prodotti e dei panificatori \u2013 tra cui suo zio Silvano Marchesi \u2013, ha potuto dar spazio alle sue competenze manageriali dedicandosi soprattutto a marketing e organizzazione: ha lavorato sulla riconoscibilit\u00e0 del marchio <em>F.lli Marchesi<\/em>, ha inventato \u201cla borsa di Marchesi\u201d (una promozione settimanale (da ordinare via Facebook ma da ritirare in uno dei tre negozi) di prodotti per lo pi\u00f9 del territorio che fanno portare a casa al cliente due pasti gi\u00e0 pronti) e soprattutto ha reso il proprio Panettone un prodotto unico e un <em>must have<\/em> del Natale dei bergamaschi, dedicandogli addirittura un sito.<\/p>\n<p>&nbsp;<\/p>\n<p>Questo giovane manager del buon pane ha dimostrato che la qualit\u00e0 da sola non basta e che la differenza la fa chi gestisce le relazioni con i clienti on e off-line.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cSto investendo molto sui giovani: qui la maggior parte dei dipendenti ha meno di trentacinque anni, per loro e per noi \u00e8 importante fare formazione e responsabilizzarli.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Tra le lavoratrici spicca sua mamma che, a detta sua, \u00e8 \u201cl\u2019Ibrahimovic delle commesse, che tutte le settimane minaccia di licenziarsi e poi resta sempre salda e sorridente in prima linea!\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIl risultato di un negozio per il 50% dipende da chi accoglie i clienti\u201d e Roberto si sta impegnando a cercare la strada per trattenere e valorizzare i talenti.<\/p>\n<p>&nbsp;<\/p>\n<p>Su questo dice che c\u2019\u00e8 ancora margine di miglioramento, anche perch\u00e9 \u2013 aggiunge \u2013<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cIl vero successo \u00e8 un\u2019attivit\u00e0 che pu\u00f2 camminare da sola e che permetta a me, tra 4\/5 anni, di lavorare a distanza mentre mi dedico all\u2019orto!\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Roberto ha le idee molto chiare e un piano concreto per realizzarle: \u201cL\u2019imprenditore \u00e8 qualcuno che ha il desiderio di fare qualcosa per s\u00e9 e per gli altri. Mentre il guadagno \u00e8 qualcosa in pi\u00f9, se pensi solo a quello non lo fai.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>E oggi cosa ti dicono i tuoi genitori?<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cNon molto. Per\u00f2 ogni anno mamma mi chiede davanti a pap\u00e0: allora quanti panettoni abbiamo venduto quest\u2019anno? Quanti pi\u00f9 dell\u2019anno scorso? \u00c8 la mia pi\u00f9 grande supporter!\u201d ride Roberto con leggerezza e aggiunge: \u201cI miei genitori mi hanno entrambi insegnato molto: lei mi ha trasmesso la sua eleganza nel gestire cose e persone, lui mi ha dato il suo sguardo ampio.\u201d<\/p>\n","indepth":"<p>Per maggiori informazioni:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.ilpanettonemarchesi.it\">www.ilpanettonemarchesi.it<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Tel. +39 035225302 (anche WhatsApp)<\/p>\n","howtogetthere":"","timerange":"","seasonality":"","pairings":"","curiosities":"","awards":"","cancellationpolicy":"","moredetails":"","whatsincluded":"","whatsnotincluded":"","price":"","time":"","latitude":"45.694416","longitude":"9.689798","startingprice":"","gpxmap":"","iu_motor_accessibility":"no","iu_visual_accessibility":"notsure","iu_auditory_accessibility":"notsure","iu_cognitive_accessibility":"notsure","iu_kids":false,"iu_shortprice":"","iu_addr_streetnumber":"Via Borgo Palazzo, 106","iu_addr_postalcode":"24125","iu_addr_city":"Bergamo","iu_addr_province":"Bergamo","iu_phone":"+39 035225302","iu_cell":"","iu_website":"http:\/\/www.ilpanettonemarchesi.it","iu_email":"info@panificiomarchesi.it","iu_document_label":"","iu_document":false,"iu_documents":false,"iu_timetable":false,"iu_startingdate":"","iu_closingdate":"","iu_manager":"","iu_bookingurl":"","iu_difficulty":"","iu_accessibility":"","iu_duration":"","iu_languages":"","iu_minpeople":"","iu_maxpeople":"","iu_lenght":"","iu_positiveheightdiff":"","iu_negativeheightdiff":"","iu_difficultylevel":"","iu_gpxtrack":"","iu_highestpoint":"","iu_lowestpoint":"","iu_suggestedperiod":"","iu_reservation":false,"iu_takeaway":false,"iu_delivery":false,"id_madeep":"","id_visit_manza":"8585","id_east":"","id_ristora":"","id_eppen":"","style":"primary","text":"Contatta","button_icon":"none","icon":{"button_icon":"none"},"function":"link","url":"http:\/\/www.ilpanettonemarchesi.it","target":"_blank","url_youtube":"","target_modal":"","cta":{"style":"primary","text":"Contatta","icon":{"button_icon":"none"},"function":"link","url":"http:\/\/www.ilpanettonemarchesi.it","target":"_blank","url_youtube":"","target_modal":""},"validfrom":"","validto":"","modules":false,"hero_buttons":false,"featured_video":false,"is_an_ambassador":false,"commercial_data":{"indepth":"<p>Per maggiori informazioni:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.ilpanettonemarchesi.it\">www.ilpanettonemarchesi.it<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Tel. +39 035225302 (anche WhatsApp)<\/p>\n","howtogetthere":"","price":"","time":"","latitude":"45.694416","longitude":"9.689798","iu_motor_accessibility":"no","iu_visual_accessibility":"notsure","iu_auditory_accessibility":"notsure","iu_cognitive_accessibility":"notsure","iu_kids":false,"iu_shortprice":"","iu_addr_city":"Bergamo","iu_phone":"+39 035225302","iu_cell":"","iu_website":"http:\/\/www.ilpanettonemarchesi.it","iu_email":"info@panificiomarchesi.it","iu_document_label":"","iu_document":false,"iu_timetable":false,"iu_vat":"","iu_company_name":"","id_visit_manza":"8585"},"gallery":{"gallery_items":false},"related":false,"post_visibility":true,"post_status":"approve"},"_links":{"self":[{"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/oggetto\/104980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/oggetto"}],"about":[{"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/types\/oggetto"}],"author":[{"embeddable":true,"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":0,"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/oggetto\/104980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/media\/104981"}],"wp:attachment":[{"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/media?parent=104980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/categories?post=104980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/tags?post=104980"},{"taxonomy":"aggr","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/aggr?post=104980"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/area?post=104980"},{"taxonomy":"kind","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/kind?post=104980"},{"taxonomy":"zona","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/pl\/wp-json\/wp\/v2\/zona?post=104980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}