Une marque bergamasque historique<\/p>\n","slides":[{"image":{"ID":108365,"id":108365,"title":"5289e292cca6822828e3874fea8f9c44_388492b9.png","filename":"5289e292cca6822828e3874fea8f9c44_388492b9.png","filesize":1168228,"url":"https:\/\/www.visitbergamo.net\/wp-content\/uploads\/2024\/11\/5289e292cca6822828e3874fea8f9c44_388492b9.png","link":"https:\/\/www.visitbergamo.net\/fr\/oggetto\/marziali-e-farneti-ottici\/5289e292cca6822828e3874fea8f9c44_388492b9-png-2\/","alt":"","author":"0","description":"","caption":"","name":"5289e292cca6822828e3874fea8f9c44_388492b9-png-2","status":"inherit","uploaded_to":108364,"date":"2024-11-29 10:48:24","modified":"2025-06-24 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Marziali e Farneti est pour beaucoup d’entre nous une enseigne, une marque historique pr\u00e9sente dans plusieurs magasins d’optique de Bergame et de sa province.<\/span><\/p>\n
<\/p>\n Avec le <\/span>Distretto Urbano del Commercio<\/strong><\/span><\/span>,<\/span><\/span> nous avons rencontr\u00e9 Romano Marziali et Bruno Farneti, les propri\u00e9taires de l’entreprise, pour en savoir plus sur l’histoire de leur boutique.<\/span><\/p>\n
<\/p>\n Dans cette histoire il est question avant tout d’une profonde amiti\u00e9 qui a d\u00e9but\u00e9 en Suisse dans les ann\u00e9es 1950. Encore une fois, donc, il s’agit d’une entreprise qui nait d’un lien, celui de deux jeunes hommes devenus beaux-fr\u00e8res et surtout amis.<\/span><\/p>\n
<\/p>\n Romano a commenc\u00e9 d\u00e8s son enfance \u00e0 se rendre \u00e0 l’atelier de l’opticien Isnenghi, fascin\u00e9 par la m\u00e9canique des meules, en s’occupant dans un premier temps de remplir le r\u00e9servoir d’eau (utilis\u00e9 pour les refroidir) et vider celui des d\u00e9chets. Suffisamment pour lui redonner le go\u00fbt des \u00e9tudes, jusqu’\u00e0 ce que quelques ann\u00e9es plus tard il obtienne son dipl\u00f4me d’opticien.<\/span><\/p>\n
<\/p>\n C’est lui qui propose le projet \u00e0 Bruno, le mari de sa s\u0153ur, originaire d’\u00c9milie-Romagne et de caract\u00e8re sociable et souriant. Les deux hommes tentent leur chance et cr\u00e9ent d’abord un atelier, puis ouvrent leur premier magasin \u00e0 Treviglio en 1963.<\/span><\/p>\n
<\/p>\n Ils forment une \u00e9quipe parfaite, entre M. Farneti qui s’occupe de la partie commerciale et M. Marziali de la partie technique, avec sa grande passion pour le marketing.<\/span><\/p>\n
<\/p>\n Le premier est d\u00e9crit par ses employ\u00e9s comme \u00ab\u00a0un gars sympathique qui aime passer du temps avec nous et raconter des blagues\u00a0\u00bb, alors que le second est d\u00e9finitivement \u00ab\u00a0plus dur et plus rigoureux\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Un m\u00e9lange parfait auquel s’ajoute, si l’on croit les mots de leurs enfants, une grande envie de se mettre en jeu et de travailler\u00a0: \u00ab\u00a0\u00c0 l’\u00e9poque, il n’y avait pas de dimanche, on travaillait tous les jours\u00a0!\u00a0\u00bb et ils avaient une confiance totale l’un envers l’autre.<\/span><\/p>\n
<\/p>\n Aujourd’hui l’activit\u00e9 est en croissance permanente et la boutique est g\u00e9r\u00e9e par Luca Marziali, Liliana, et Valentina Farneti, fils de ces deux p\u00e8res extraordinaires dont ils nous racontent les exploits avec d\u00e9licatesse et admiration.<\/span><\/p>\n
<\/p>\n \u00ab\u00a0Avec eux, j’ai appris l’attachement au travail et l’honn\u00eatet\u00e9\u00a0: je ne vends pas un produit \u00e0 tout prix, mais je cherche ce qui aide le client \u00e0 r\u00e9soudre le probl\u00e8me \u2013 dit Liliana \u2013 je me rends compte que, comme eux, je tiens \u00e9norm\u00e9ment \u00e0 bien conseiller et j’essaie de le faire au mieux\u00a0\u00bb. Et toi, Luca ? \u00ab\u00a0J’ai certainement h\u00e9rit\u00e9 mon talent de diplomate de Ferneti, tandis que mon p\u00e8re m’a transmis la passion pour le marketing, on se confronte \u00e9norm\u00e9ment sur ces questions\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Marziali et Farneti ont \u00e9t\u00e9 deux entrepreneurs courageux, qui ont tout mis\u00e9 sur la qualit\u00e9, en particulier les verres m\u00e9dicaux – qui font toujours la fiert\u00e9 de l’entreprise – et ont su faire grandir leur activit\u00e9 qui compte actuellement une soixantaine d’employ\u00e9s.<\/span><\/p>\n
<\/p>\n Mais ils \u00e9taient aussi des visionnaires\u00a0: ils se consacraient \u00e0 la recherche et investissaient, quelques d\u00e9cennies \u00e0 l’avance, dans la formation des vendeurs et dans la communication.<\/span><\/p>\n
<\/p>\n Une extraordinaire ouverture d’esprit leur a permis de fonder un groupe et d’acqu\u00e9rir de nouveaux magasins tout en gardant les enseignes historiques \u00e0 leurs places. Ils permettaient \u00e9galement aux anciens propri\u00e9taires de revenir quand ils en avaient envie et ils leur offraient la possibilit\u00e9 de cotiser en tant qu’associ\u00e9s afin de les inclure dans la famille et dans l’entreprise.<\/span><\/p>\n
<\/p>\n Que dire de leurs \u00e9pouses\u00a0? Une nouvelle marque leur a \u00e9t\u00e9 d\u00e9di\u00e9e, portant leurs noms – Pavoni e Valli \u2013 ainsi que de nouveaux magasins sp\u00e9cialis\u00e9s pour les familles o\u00f9 la qualit\u00e9 reste inchang\u00e9e, proposant une offre int\u00e9ressante pour les foyers. Une fa\u00e7on simple de remercier et d’honorer l’engagement des familles dans la gestion de l’\u00e9conomie du foyer.<\/span><\/p>\n
<\/p>\n Aujourd’hui, Liliana, Valentina et Luca continuent cette brillante histoire d’entreprise, sans oublier la le\u00e7on apprise aupr\u00e8s de leurs p\u00e8res\u00a0: la valeur du bon exemple, conserv\u00e9e dans une phrase simple mais efficace \u00ab\u00a0Il ne faut pas oublier\u00a0: le matin vous devez toujours \u00eatre les premiers \u00e0 arriver au magasin\u00a0\u00bb.<\/span><\/p>\n","indepth":"","howtogetthere":"","timerange":"","seasonality":"","pairings":"","curiosities":"","awards":"","cancellationpolicy":"","moredetails":"","whatsincluded":"","whatsnotincluded":"","price":"","time":" Lundi\u00a0: 15\u00a0h\u00a0\u2013\u00a019\u00a0h\u00a030<\/span><\/p>\n Mardi\u00a0–\u00a0samedi\u00a0: 9\u00a0h\u00a015\u00a0\u2013\u00a012\u00a0h\u00a030 | 15\u00a0h\u00a0\u2013\u00a019\u00a0h\u00a030<\/span><\/p>\n Fermeture le dimanche<\/span><\/p>\n","latitude":"45.692319","longitude":"9.664703","startingprice":"","gpxmap":"","iu_motor_accessibility":"no","iu_visual_accessibility":"notsure","iu_auditory_accessibility":"notsure","iu_cognitive_accessibility":"notsure","iu_kids":false,"iu_shortprice":"","iu_addr_streetnumber":"Via Zambonate, 75","iu_addr_postalcode":"24122","iu_addr_city":"Bergamo","iu_addr_province":"Bergamo","iu_phone":"+39 035223347","iu_cell":"","iu_website":"http:\/\/www.marzialiefarneti.it\/","iu_email":"mfzambonate@marzialiefarneti.it","iu_document_label":"","iu_document":false,"iu_startingdate":"","iu_closingdate":"","iu_manager":"","iu_bookingurl":"","iu_difficulty":"","iu_accessibility":"","iu_duration":"","iu_languages":"","iu_minpeople":"","iu_maxpeople":"","iu_lenght":"","iu_positiveheightdiff":"","iu_negativeheightdiff":"","iu_difficultylevel":"","iu_gpxtrack":"","iu_highestpoint":"","iu_lowestpoint":"","iu_suggestedperiod":"","iu_reservation":false,"iu_takeaway":false,"iu_delivery":false,"id_madeep":"","id_visit_manza":"8602","id_east":"","id_ristora":"","style":"primary","text":"Contatta","button_icon":"none","icon":{"button_icon":"none"},"function":"link","url":"http:\/\/www.marzialiefarneti.it\/","target":"_blank","url_youtube":"","target_modal":"","cta":{"style":"primary","text":"Contatta","icon":{"button_icon":"none"},"function":"link","url":"http:\/\/www.marzialiefarneti.it\/","target":"_blank","url_youtube":"","target_modal":""},"validfrom":"","validto":"","iu_timetable":false,"id_eppen":"","modules":false},"_links":{"self":[{"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/oggetto\/108364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/oggetto"}],"about":[{"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/types\/oggetto"}],"version-history":[{"count":0,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/oggetto\/108364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/media\/108365"}],"wp:attachment":[{"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/media?parent=108364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/categories?post=108364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/tags?post=108364"},{"taxonomy":"aggr","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/aggr?post=108364"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/area?post=108364"},{"taxonomy":"kind","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/kind?post=108364"},{"taxonomy":"zona","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/zona?post=108364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}