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La boulangerie F.lli Marchesi poss\u00e8de trois points de vente en ville\u00a0: le premier \u00e0 Boccaleone depuis 1960, le deuxi\u00e8me \u00e0 Borgo Palazzo et le troisi\u00e8me sur la Piazza Pontida.<\/span><\/p>\n
<\/p>\n Avec le Distretto Urbano del Commercio<\/strong> nous avons rencontr\u00e9 Roberto Marchesi qui a partag\u00e9 avec nous l’histoire de sa gestion de la boulangerie (Roberto, la quarantaine, fait partie de la troisi\u00e8me g\u00e9n\u00e9ration de la famille) qui a commenc\u00e9 apr\u00e8s un intense processus de succession en 2012.<\/span><\/p>\n
<\/p>\n \u00ab\u00a0\u00c7a a \u00e9t\u00e9 laborieux !\u00a0\u00bb nous dit-il avec un sourire.<\/span><\/p>\n
<\/p>\n Contrairement \u00e0 beaucoup d’autres commer\u00e7ants, il n’a pas commenc\u00e9 quand il \u00e9tait enfant et n’a pas fait son apprentissage en occupant tous les r\u00f4les au sein de la boulangerie. En revanche il est dipl\u00f4m\u00e9 en \u00e9conomie et a une longue exp\u00e9rience professionnelle, acquise principalement \u00e0 Milan. Il s\u2019occupait principalement de l’organisation des \u00e9v\u00e9nements et pendant quatre ans, il a \u00e9t\u00e9 responsable pour l\u2019Artigianato in Fiera.<\/span><\/p>\n
<\/p>\n Roberto est quelqu\u2019un de concret et d\u00e9termin\u00e9, toujours \u00e0 la recherche de nouveaux d\u00e9fis et dot\u00e9 d’une v\u00e9ritable vision d’entrepreneur.<\/span><\/p>\n
<\/p>\n \u00ab\u00a0Quand on voit au-del\u00e0 et on veut aller de l\u2019avant il faut se battre en permanence contre l\u2019id\u00e9e du on a toujours fait comme \u00e7a et \u00e7a a toujours bien march\u00e9\u00a0<\/em>\u00bb.<\/span><\/p>\n
<\/p>\n Cependant, lorsqu’il a annonc\u00e9 \u00e0 son p\u00e8re en 2012 son souhait de reprendre le magasin, \u00ab\u00a0ils se sont sentis rassur\u00e9s par mon exp\u00e9rience professionnelle : ils me faisaient d\u00e9j\u00e0 confiance\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Mais \u00e7a a \u00e9t\u00e9 un parcours long et rigoureux. \u00ab\u00a0Quand j’\u00e9tais petit, on me reprochait souvent d\u2019\u00eatre bord\u00e9lique et superficiel\u00a0\u00bb. Puis, une fois qu’ils l’ont observ\u00e9 au travail avec passion et s\u00e9rieux, ils n’ont plus eu de doutes et lui ont laiss\u00e9 prendre le relais.<\/span><\/p>\n
<\/p>\n \u00ab\u00a0Papa \u00e9tait fatigu\u00e9. Je voyais que l’activit\u00e9 lui pesait, et je savais qu’il \u00e9tait temps de me mettre en jeu. Il travaillait sept jours par semaine, douze heures par jour et, pendant mes deux premi\u00e8res ann\u00e9es, il a continu\u00e9 \u00e0 \u00eatre le premier \u00e0 arriver au travail, tous les matins. \u00c0 un certain moment, je lui ai demand\u00e9 de prendre du recul.’<\/span><\/p>\n
<\/p>\n Roberto, qui pouvait compter sur ses collaborateurs – notamment son oncle Silvano Marchesi – et sur la qualit\u00e9 incontestable des produits, a pu mettre en \u0153uvre ses comp\u00e9tences manag\u00e9riales en se consacrant avant tout au marketing et \u00e0 l’organisation\u00a0: il a travaill\u00e9 sur l’identit\u00e9 de la marque F.lli Marchesi pour qu’elle se fasse conna\u00eetre, il a invent\u00e9 ‘la borsa di Marchesi’\u00a0: un panier hebdomadaire de produits du terroir \u00e0 commander via Facebook et \u00e0 retirer dans un des trois magasins. Grace \u00e0 ce syst\u00e8me, le client emporte chez lui deux plats pr\u00e9par\u00e9s. Mais surtout il a fait de son panettone artisanal un produit unique et un must have du No\u00ebl bergamasque, avec une page web d\u00e9di\u00e9e.<\/span><\/p>\n
<\/p>\n \n
<\/p>\n Ce jeune manager du bon pain<\/em> a montr\u00e9 que la qualit\u00e9 seule ne suffit pas \u00e0 se faire conna\u00eetre et que pour r\u00e9ussir au mieux son activit\u00e9 il faut aussi g\u00e9rer les relations avec les clients online<\/em> et offline<\/em>.<\/span><\/p>\n
<\/p>\n \u00ab\u00a0Les jeunes sont notre force\u00a0: chez nous, la plupart des employ\u00e9s a moins de 35 ans, pour eux et pour nous, il est important de les former et de les responsabiliser\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Parmi les femmes, sa m\u00e8re se distingue par son caract\u00e8re, il la d\u00e9crit comme \u00ab\u00a0l’Ibrahimovic des vendeuses, qui chaque semaine menace de d\u00e9missionner mais finalement reste toujours souriante en premi\u00e8re ligne !\u00a0\u00bb<\/span><\/p>\n
<\/p>\n \u00ab\u00a0Le r\u00e9sultat d’un magasin d\u00e9pend \u00e0 50% de l’accueil des clients\u00a0\u00bb et Roberto s’engage \u00e0 trouver le moyen de fid\u00e9liser et de valoriser les talents.<\/span><\/p>\n
<\/p>\n Sur ce point, il dit qu’il y a encore des am\u00e9liorations \u00e0 faire, car \u00ab\u00a0La vraie r\u00e9ussite est une activit\u00e9 qui marche toute seule et qui puisse me permettre, d’ici 4-5 ans, de travailler \u00e0 distance pendant que je me consacre \u00e0 mon potager !\u00a0\u00bb<\/span><\/p>\n
<\/p>\n Roberto a des id\u00e9es tr\u00e8s claires et un plan bien carr\u00e9 pour les r\u00e9aliser : \u00ab\u00a0L’entrepreneur est quelqu’un qui a envie de faire quelque chose pour lui-m\u00eame et pour les autres. Le profit ne peut pas \u00eatre sa motivation principale, il vient apr\u00e8s, si vous ne pensez qu’\u00e0 \u00e7a, vous ne vous lancez pas\u00a0\u00bb.<\/span><\/p>\n
<\/p>\n Comment \u00e7a se passe avec tes parents aujourd’hui ?<\/span><\/p>\n
<\/p>\n \u00ab\u00a0Chaque ann\u00e9e, ma m\u00e8re me demande\u00a0: combien de panettoni<\/em> avons-nous vendus cette ann\u00e9e ? Combien de plus par rapport \u00e0 l’ann\u00e9e derni\u00e8re ?, c’est ma plus grande fan\u00a0\u00bb, dit Roberto en riant et ajoute : \u00ab\u00a0Mes parents m’ont tous les deux appris \u00e9norm\u00e9ment de choses : ma m\u00e8re m’a transmis son \u00e9l\u00e9gance dans le m\u00e9nagement, mon p\u00e8re sa large vision du pr\u00e9sent\u00a0\u00bb.<\/span><\/p>\n","indepth":"","howtogetthere":"","timerange":"","seasonality":"","pairings":"","curiosities":"","awards":"","cancellationpolicy":"","moredetails":"","whatsincluded":"","whatsnotincluded":"","price":"","time":"","latitude":"45.694416","longitude":"9.689798","startingprice":"","gpxmap":"","iu_motor_accessibility":"no","iu_visual_accessibility":"notsure","iu_auditory_accessibility":"notsure","iu_cognitive_accessibility":"notsure","iu_shortprice":"","iu_addr_streetnumber":"Via Borgo Palazzo, 106","iu_addr_postalcode":"24125","iu_addr_city":"Bergamo","iu_addr_province":"Bergamo","iu_phone":"+39 035225302","iu_cell":"","iu_website":"http:\/\/www.ilpanettonemarchesi.it","iu_email":"info@panificiomarchesi.it","iu_document_label":"","iu_document":false,"iu_timetable":false,"iu_startingdate":"","iu_closingdate":"","iu_manager":"","iu_bookingurl":"","iu_difficulty":"","iu_accessibility":"","iu_duration":"","iu_languages":"","iu_minpeople":"","iu_maxpeople":"","iu_lenght":"","iu_positiveheightdiff":"","iu_negativeheightdiff":"","iu_difficultylevel":"","iu_gpxtrack":"","iu_highestpoint":"","iu_lowestpoint":"","iu_suggestedperiod":"","iu_reservation":false,"iu_takeaway":false,"iu_delivery":false,"id_madeep":"","id_visit_manza":"8585","id_east":"","id_ristora":"","style":"primary","text":"Contatta","button_icon":"none","icon":{"button_icon":"none"},"function":"link","url":"http:\/\/www.ilpanettonemarchesi.it","target":"_blank","url_youtube":"","target_modal":"","cta":{"style":"primary","text":"Contatta","icon":{"button_icon":"none"},"function":"link","url":"http:\/\/www.ilpanettonemarchesi.it","target":"_blank","url_youtube":"","target_modal":""},"validfrom":"","validto":"","id_eppen":"","modules":false,"hero_buttons":false,"gallery":{"gallery_items":false},"iu_kids":false,"featured_video":false,"is_an_ambassador":false,"commercial_data":{"indepth":"","howtogetthere":"","price":"","time":"","latitude":"45.694416","longitude":"9.689798","iu_motor_accessibility":"no","iu_visual_accessibility":"notsure","iu_auditory_accessibility":"notsure","iu_cognitive_accessibility":"notsure","iu_kids":false,"iu_shortprice":"","iu_addr_city":"Bergamo","iu_phone":"+39 035225302","iu_cell":"","iu_website":"http:\/\/www.ilpanettonemarchesi.it","iu_email":"info@panificiomarchesi.it","iu_document_label":"","iu_document":false,"iu_timetable":false,"iu_vat":"","iu_company_name":"","id_visit_manza":"8585"}},"_links":{"self":[{"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/oggetto\/108286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/oggetto"}],"about":[{"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/types\/oggetto"}],"version-history":[{"count":0,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/oggetto\/108286\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/media\/108287"}],"wp:attachment":[{"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/media?parent=108286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/categories?post=108286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/tags?post=108286"},{"taxonomy":"aggr","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/aggr?post=108286"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/area?post=108286"},{"taxonomy":"kind","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/kind?post=108286"},{"taxonomy":"zona","embeddable":true,"href":"https:\/\/www.visitbergamo.net\/fr\/wp-json\/wp\/v2\/zona?post=108286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}