Una experiencia de belleza\u00a0
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No se entra en esta tienda de Borgo Palazzo para comprar, sino para disfrutar una experiencia de belleza.\u00a0<\/span><\/p>\n
<\/p>\n Pinturas, esculturas, objetos de dise\u00f1os y sillones, alfombras, cortinas, sillas antiguas y asientos de teatro, linternas y marcos, almohadas: en este espacio todo tiene su sitio, todo regala una sensaci\u00f3n de armon\u00eda perfecta y conlleva toda la pasi\u00f3n y la habilidad de alguien que invierte en la tienda una abundante dosis de amor.\u00a0\u00a0<\/span><\/p>\n
<\/p>\n Con el <\/span>Distretto Urbano del Commercio<\/span> encontramos a Massimo Colleoni, el due\u00f1o de esta actividad, para escuchar la historia de su negocio.\u00a0<\/span><\/p>\n
<\/p>\n Massimo, de 66 a\u00f1os, es el hijo del se\u00f1or Alberto, que entre 1953 y 1954 abri\u00f3 su primer taller de tapicer\u00eda en la ciudad. En este mismo taller Massimo comenz\u00f3 a trabajar cuando solo era un ni\u00f1o, ayudando a su padre durante el verano.\u00a0\u00a0<\/span><\/p>\n
<\/p>\n \u201cPara mi, la belleza es todo. \u00a1El arte es mi pasi\u00f3n y mi tormento!\u201d nos confiesa. \u201cYo trabajaba, por supuesto,\u00a0 pero no solamente esto…\u00a1Tambi\u00e9n mi pap\u00e1 me mandaba de vacaciones a Valbondione!\u201d<\/span><\/p>\n
<\/p>\n El amor para lo que est\u00e1 precioso es hilo conductor de la vida de Massimo: es lo que quiso transmitir a sus hijos Alberto y Federica, y lo que ha marcado el comienzo de su relaci\u00f3n con Maria Antonietta, o \u201cToni\u201d.\u00a0<\/span><\/p>\n
<\/p>\n \u201cCuando nos comprometimos en 1974, el primer regalo que le hice fue un peque\u00f1o icono ruso\u201d.\u00a0<\/span><\/p>\n
<\/p>\n Alberto, de 33 a\u00f1os, est\u00e1 sentado al lado de su padre y sonr\u00ede, levanta la mirada y agrega con iron\u00eda: \u201cHoy estoy contento con que mi padre me contagi\u00f3 con su amor por el arte, pero cuando era adolescente yo era el \u00fanico de mis amigos que no ten\u00eda ning\u00fan poster en mi habitaci\u00f3n, \u00a1solamente obras de abstractismo puro!\u201d<\/span><\/p>\n
<\/p>\n Seg\u00fan Alberto, no tiene sentido visitar ciudades nuevas sin entrar en los museos: \u00e9l mismo est\u00e1 llevando a cabo una \u201cbatalla\u201d contra sus amigos que, en cambio, preferir\u00edan otros destinos. \u201cHoy me gustar\u00eda que en la televisi\u00f3n hubiera un reality show sobre el arte: \u00a1de Masterchef a Masterpiece! \u00a1Estaria genial!\u201d. Claro que lo piensa as\u00ed un ni\u00f1o que durante su ni\u00f1ez ha dormido en una cama de Munari…\u00a0<\/span><\/p>\n
<\/p>\n Aunque s\u00f3lo de manera inconsciente, esto queda en ti hasta el punto que se hace parte de tu forma de ser y de actuar.\u00a0<\/span><\/p>\n
<\/p>\n \u201cEn ocasi\u00f3n de la fiesta de bodas de Federica – arquitecto – las mesas llevaban los apellidos de los mayores arquitectos del mundo\u201d agrega Massimo con orgullo.<\/span><\/p>\n
<\/p>\n Un hilo conductor que ha influido tambi\u00e9n en la actividad artesanal. Por Massimo es imposible realizar un presupuesto sin entrar en la vivienda, o en el despacho o en el edificio del cliente. Adem\u00e1s, ser\u00eda imposible no hablar con los clientes durante un rato para entenderlos mejor y para crear algo perfecto para cada uno de ellos. El tiempo de la planificaci\u00f3n y del dise\u00f1o tiene mucho valor, el valor a\u00f1adido de cada comerciante de la ciudad, que estudian hasta el detalle m\u00e1s peque\u00f1o. \u201cAqu\u00ed los sof\u00e1s no se hacen solamente de dos tama\u00f1os, incluso se realizan de 2 metros y 17 cent\u00edmetro si hace falta: \u00a1y son m\u00e1s preciosos!\u201d<\/span><\/p>\n
<\/p>\n Adem\u00e1s, la belleza educa a la amabilidad, a la generosidad y a la filantrop\u00eda.<\/span><\/p>\n
<\/p>\n Massimo trata de sustentar cada forma de arte: una exposici\u00f3n, un reacondicionamiento o la compra de una obra que pueda ser patrimonio p\u00fablico. \u201cDurante mi vida tuve la buena suerte de conocer al pintor Paolo Ghilardi, mi mentor, y de frecuentar a menudo la Galleria Fumagalli. Para mi, eran lugares de encanto\u201d.\u00a0<\/span><\/p>\n
<\/p>\n \u201cEn nuestra actividad, hoy, ponemos no solamente nuestras competencias – en la selecci\u00f3n de los materiales, en los controles en esos – sino tambi\u00e9n en nuestras miradas\u201d.\u00a0<\/span><\/p>\n
<\/p>\n La parte art\u00edstica y creativa la llevan a cabo un equipo de dependientes y t\u00e9cnicos con los cuales Alberto tambi\u00e9n est\u00e1 trabajando. Sin embargo, agrega \u201cmam\u00e1 es el pilar de este negocio. Sin ella, sin su trabajo atento y su organizaci\u00f3n, ser\u00eda muy dif\u00edcil hacer todo\u201d.\u00a0<\/span><\/p>\n
<\/p>\n Terminamos con esta entrevista intensa hablando sobre el Abuelo Alberto, un \u201caut\u00e9ntico artesano\u201d, de los que hoy cuesta encontrar y que hicieron conocer Italia por toda parte del mundo por su artesan\u00eda.\u00a0<\/span><\/p>\n
<\/p>\n \u201cA\u00f1os atr\u00e1s est\u00e1bamos haciendo un trabajo importante en el extranjero, junto con una empresa alemana. Cuando los equipos llegaron, el alem\u00e1n estaba formado por cinco personas, el nuestro por una sola. Siempre hemos sido \u00fanicos por lo que se refiere a la creatividad y al arte de arreglarsela.\u201d\u00a0<\/span><\/p>\n
<\/p>\n Todav\u00eda hoy, nada se aprende para siempre. Por ellos, cada d\u00eda es un d\u00eda nuevo para seguir solucionando asuntos a trav\u00e9s de la belleza.\u00a0\u00a0<\/span><\/p>\n
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