Un pato mandarin, coloreado y seductor, en Viale Papa Giovanni XXIII\u00a0
\n\u00a0<\/p>\n","slides":[{"image":{"ID":109621,"id":109621,"title":"20e15d9fe540e11bffa9f02551a30724_373bcd29.png","filename":"20e15d9fe540e11bffa9f02551a30724_373bcd29.png","filesize":1518666,"url":"https:\/\/www.visitbergamo.net\/wp-content\/uploads\/2024\/11\/20e15d9fe540e11bffa9f02551a30724_373bcd29.png","link":"https:\/\/www.visitbergamo.net\/es\/oggetto\/mandarina-duck\/20e15d9fe540e11bffa9f02551a30724_373bcd29-png-2\/","alt":"","author":"0","description":"","caption":"","name":"20e15d9fe540e11bffa9f02551a30724_373bcd29-png-2","status":"inherit","uploaded_to":109620,"date":"2024-11-29 10:50:49","modified":"2024-11-29 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A finales de los Ochenta, un pato mandar\u00edn \u201ccoloreado y seductor\u201d lleg\u00f3 a viale Papa Giovanni XXIII reemplazando la Latteria Valseriana, \u201caut\u00e9ntico icono de los bergamascos\u201d.\u00a0\u00a0<\/span><\/p>\n
<\/p>\n En compa\u00f1\u00eda del <\/span>Distretto Urbano del Commercio <\/span>encontramos a Grazia Lorenzi, responsable de la tienda, para conocer mejor la historia de esta tienda.\u00a0<\/span><\/p>\n
<\/p>\n Mandarina Duck – renombrada marca de marroquiner\u00eda – naci\u00f3 en Bolo\u00f1a en 1977 gracias a la idea del se\u00f1or Paolo Trento. En B\u00e9rgamo, precisamente en el pueblo de Cologno al Serio, hab\u00eda la empresa que produc\u00eda y realizaba sus nuevos tejidos, como por ejemplo el famoso \u201ccanvas engomado\u201d de la mochila m\u00e1s de moda en esos a\u00f1os. En el centro de la ciudad, se pasaron la antorcha dos iconos de una \u00e9poca de prosperidad.\u00a0<\/span><\/p>\n
<\/p>\n Durante nuestros cuentos de las actividades comerciales hist\u00f3ricas de B\u00e9rgamo, es la primera vez que no entrevistamos directamente a los fundadores o a los due\u00f1os.\u00a0<\/span><\/p>\n
<\/p>\n Sin embargo, Grazia es diferente. Nos cuenta esta historia igual que si le hubiera dado vida, con la gratitud de quien pudo crecer profesional y humanamente durante los a\u00f1os, alimentando su vida y su forma de ser.\u00a0<\/span><\/p>\n
<\/p>\n Es una mujer ecl\u00e9ctica, le gustan el dise\u00f1o y la modernidad: y el monta\u00f1ismo, no por casualidad.\u00a0\u00a0<\/span><\/p>\n
<\/p>\n Lleva veinte a\u00f1os trabajando por este negocio y ha podido apreciar sus calidades t\u00e9cnicas y est\u00e9ticas tambi\u00e9n.\u00a0<\/span><\/p>\n
<\/p>\n Dice: \u201cLa belleza es cultura y esto es lo que me interesa m\u00e1s. No me centro en vender m\u00e1s, sino en compartir una experiencia, hacer algo distinto y divertirme\u201d.\u00a0<\/span><\/p>\n
<\/p>\n Hace pocos meses ha creado una colaboraci\u00f3n con el instituto superior de Arte Liceo Art\u00edstico Manz\u00f9 de B\u00e9rgamo: juntos han realizado una exposici\u00f3n en la tienda sobre el cantante Fabrizio De Andr\u00e9.\u00a0\u00a0<\/span><\/p>\n
<\/p>\n \u201cFue a clase con los estudiantes y hablamos de arte, m\u00fasica y publicidad. Ellos han realizado varias instalaciones de gr\u00e1fica, dibujo y escultura que se han expuesto en la tienda y en los escaparates.\u00a0<\/span><\/p>\n
<\/p>\n Por ella, las colaboraciones representan una ocasi\u00f3n m\u00e1s de contaminaci\u00f3n positiva, que ayudan a enriquecer la curiosidad y a no aburrirse.\u00a0<\/span><\/p>\n
<\/p>\n Grazia, que maneja la tienda, cuida tambi\u00e9n a tres colaboradores: Mascia, Claudia y Giorgio, el m\u00e1s joven del equipo. \u201cTres mujeres y un chico guapo\u201d dice con orgullo y cari\u00f1o Grazia.\u00a0<\/span><\/p>\n
<\/p>\n \u201cMantener el armon\u00eda en el grupo es un desaf\u00edo importante; s\u00e9 que tengo que servir de ejemplo. Tengo que aprender algo cada d\u00eda yo tambi\u00e9n: empat\u00eda, comunicaci\u00f3n, trabajo en equipo\u201d.\u00a0<\/span><\/p>\n
<\/p>\n As\u00ec que de repente empuja a todo el grupo para que aprenda un poquito de ruso, para acoger mejor a los turistas.\u00a0<\/span><\/p>\n
<\/p>\n Hoy los clientes extranjeros representan un 25% del total y por Grazia esto supone una ocasi\u00f3n para aprender algo nuevo y fijar nuevos objetivos. \u201cLas dificultades con el idioma creaban obst\u00e1culos en la relaci\u00f3n con los clientes. Aprendimos algunas palabras y se abrieron un mont\u00f3n de sonrisas\u201d.\u00a0<\/span><\/p>\n
<\/p>\n Grazia se centra mucho en la figura del se\u00f1or Paolo Trento, empresario \u201cde anta\u00f1o\u201d que miraba muy lejos, invirtiendo en las personas y en la investigaci\u00f3n.\u00a0<\/span><\/p>\n
<\/p>\n \u201cEra un hombre visionario y con \u00e9l la empresa ha sido igual que una verdadera familia por mi\u201d.\u00a0<\/span><\/p>\n
<\/p>\n Hoy el fundador de Mandarina Duck ha creado un Eco Villaggio (Aldea Ecol\u00f3gica) en Valmarecchia (Rimini), d\u00f3nde sigue dando vida a sus pasiones: la sostenibilidad, las buenas relaciones y la innovaci\u00f3n.\u00a0\u00a0\u00a0<\/span><\/p>\n
<\/p>\n Terminamos la entrevista preguntando a Grazie qu\u00e9 habr\u00eda hecho si no hubiese encontrado la empresa por la cual lleva veinte a\u00f1os trabajando. Nos contesta sin indecisi\u00f3n: \u201cMe habr\u00eda ocupado de arte y ecolog\u00eda\u201d.\u00a0\u00a0<\/span><\/p>\n
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