Una marca hist\u00f3rica de la provincia de B\u00e9rgamo\u00a0
\n\u00a0<\/p>\n","slides":[{"image":{"ID":109577,"id":109577,"title":"5289e292cca6822828e3874fea8f9c44_388492b9.png","filename":"5289e292cca6822828e3874fea8f9c44_388492b9.png","filesize":1168228,"url":"https:\/\/www.visitbergamo.net\/wp-content\/uploads\/2024\/11\/5289e292cca6822828e3874fea8f9c44_388492b9.png","link":"https:\/\/www.visitbergamo.net\/es\/oggetto\/marziali-e-farneti-ottici\/5289e292cca6822828e3874fea8f9c44_388492b9-png-2\/","alt":"","author":"0","description":"","caption":"","name":"5289e292cca6822828e3874fea8f9c44_388492b9-png-2","status":"inherit","uploaded_to":109576,"date":"2024-11-29 10:48:24","modified":"2024-11-29 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Por muchos, Marziali e Farneti es un emblema, una marca hist\u00f3rica presente en distintas tiendas de optometr\u00eda en B\u00e9rgamo y su territorio.\u00a0<\/span><\/p>\n
<\/p>\n Con el <\/span>Distretto Urbano del Commercio<\/span> encontramos a Romano Marziali y a Bruno Farneti, due\u00f1os de este negocio, para saber m\u00e1s sobre la historia de su actividad comercial.\u00a0\u00a0<\/span><\/p>\n
<\/p>\n Se trata sobre todo de una historia de amistad, una amistad que naci\u00f3 en Suiza en los a\u00f1os Cincuenta. Otra vez, una empresa que nace a partir de una uni\u00f3n, entre dos hombres j\u00f3venes que luego fueron cu\u00f1ados y sobre todo amigos fraternos.\u00a0<\/span><\/p>\n
<\/p>\n Cuando era ni\u00f1o, Romano empez\u00f3 a trabajar en la tienda del \u00f3ptico Isnenghi, encantado por los mecanismos; al comienzo se ocupaba sobre todo de llenar el contenedor del agua utilizado para enfriarlos y de vaciar el contenedor de los desechos. Esto fue suficiente para despertar su voluntad y para volver a estudiar, hasta obtener la licencia de \u00f2ptico algunos a\u00f1os despu\u00e9s.\u00a0\u00a0<\/span><\/p>\n
<\/p>\n Luego invit\u00f3 a participar en el negocio a Bruno, marido de su hermana, de Emilia Romagna, amable y sociable. Los dos montaron primero un laboratorio, luego abrieron la primera tienda en Treviglio en 1963.<\/span><\/p>\n
<\/p>\n Los dos forman un equipo perfecto: el se\u00f1or Farneti se ocupa de la parte comercial, por el otro lado marziali atiende a la parte t\u00e9cnica, con una pasi\u00f3n audaz y particular por el marketing.\u00a0<\/span><\/p>\n
<\/p>\n Sus dependientes describen el primero como un \u201chombre juguet\u00f3n que amaba pasar el tiempo con nosotros y nos contaba siempre chistes\u201d, mientras que el segundo era mucho m\u00e1s \u201criguroso y severo\u201d.\u00a0<\/span><\/p>\n
<\/p>\n Una mezcla perfecta a la cual – seg\u00fan sus hijos – se puede agregar el hecho de que eran unos gran trabajadores – \u201cEn esa \u00e9poca no exist\u00edan los domingos, siempre se trabajaba\u201d – y confiaban totalmente uno del otro.\u00a0<\/span><\/p>\n
<\/p>\n Hoy el negocio, que sigue creciendo, lo manejan Luca Marziali y Liliana con Valentina Farneti, hijos de estos dos extraordinarios padres, que nos los describen con delicadez y admiraci\u00f3n.\u00a0<\/span><\/p>\n
<\/p>\n \u201cPor ellos aprend\u00ed el amor por el trabajo y la honradez: no hay que vender un productos a toda costa, sino que buscar lo que puede ayudar a solucionar un problema – dice Liliana – , entiendo que igual que ellos me importa mucho y trato actuar bien\u201d. \u00bfY tu, Luca? \u201cPor Farneti seguramente hered\u00e9 el talento de hablar con todos en armon\u00eda, mientras que por mi padre tuve la pasi\u00f3n por el marketing, sobre el cual seguimos hablando\u201d.\u00a0<\/span><\/p>\n
<\/p>\n Marziali y Farneti fueron dos empresarios atrevidos, que apostaron por la calidad, sobre todo de las lentes m\u00e9dicas – que siguen siendo la joya de la corona de la empresa – y supieron cultivar una empresa que cuenta con aproximadamente sesenta dependientes al d\u00eda de hoy.\u00a0\u00a0<\/span><\/p>\n
<\/p>\n Adem\u00e1s, fueron tambi\u00e9n dos visionarios: dedic\u00e1ndose en la investigaci\u00f3n e invirtiendo dinero – con un adelanto de algunas d\u00e9cadas – en la formaci\u00f3n de los vendedores y en la comunicaci\u00f3n.\u00a0<\/span><\/p>\n
<\/p>\n Una apertura mental extraordinaria, que les ha permitido convertirse en un grupo y adquirir nuevas tiendas manteniendo las viejas marcas y permitiendo a los viejos due\u00f1os de regresar cuando lo desearan, adem\u00e1s de peque\u00f1as participaciones de afiliados para incluirles en la familia y en la empresa.\u00a0\u00a0\u00a0<\/span><\/p>\n
<\/p>\n \u00bfY sus mujeres? A ellas se ha dedicado la nueva marca que lleva sus apellidos – Pavoni e Valli – y las nuevas tiendas especializadas para familias, donde la calidad es la misma, con una propuesta m\u00e1s atenta a los gastos familiares. Una forma sencilla de agradecer y honrar el compromiso de las numerosas mujeres y madres en cada econom\u00eda familiar.\u00a0<\/span><\/p>\n
<\/p>\n Hoy Liliana, Valentina y Luca contin\u00faan esta extraordinaria historia empresarial, sin olvidar que sus padre les ense\u00f1aron sobre todo el valor del buen ejemplo, conservado en una frase tan sencilla como eficaz: \u201cRecuerda: por la ma\u00f1ana, siempre tienes que ser el primero que entra en la tienda\u201d.\u00a0 <\/span><\/p>\n
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