Eine farbenfrohe, verf\u00fchrerische Mandarinenente in der Viale Papa Giovanni XXIII<\/p>\n","slides":[{"image":{"ID":107197,"id":107197,"title":"20e15d9fe540e11bffa9f02551a30724_373bcd29.png","filename":"20e15d9fe540e11bffa9f02551a30724_373bcd29.png","filesize":1518666,"url":"https:\/\/www.visitbergamo.net\/wp-content\/uploads\/2024\/11\/20e15d9fe540e11bffa9f02551a30724_373bcd29.png","link":"https:\/\/www.visitbergamo.net\/de\/oggetto\/mandarina-duck\/20e15d9fe540e11bffa9f02551a30724_373bcd29-png-2\/","alt":"","author":"0","description":"","caption":"","name":"20e15d9fe540e11bffa9f02551a30724_373bcd29-png-2","status":"inherit","uploaded_to":107196,"date":"2024-11-29 10:50:49","modified":"2025-06-24 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Ende der 1980er Jahre landete eine ‘farbenfrohe und verf\u00fchrerische’ Mandarinenente in der Viale Papa Giovanni XXIII und ersetzte die Latteria Valseriana, die ‘wahre Ikone des Bergamo-Gebiets’.<\/p>\n
<\/p>\n
Gemeinsam mit dem Distretto Urbano del Commercio<\/strong>\u00a0 haben wir die Filialleiterin Grazia Lorenzi getroffen, um die Geschichte der Filiale hautnah kennenzulernen.<\/p>\n
<\/p>\n Mandarina Duck – historische Taschenmarke – wurde 1977 dank der Intuition von Herrn Paolo Trento in Bologna geboren. In Bergamo und genau in Cologno al Serio gab es das Unternehmen, das seine neuen Stoffe produzierte und herstellte, wie die ber\u00fchmte ‘gummierte Leinwand’ des trendigsten Rucksacks jener Jahre. Stab\u00fcbergabe in der Innenstadt zwischen Ikonen einer bl\u00fchenden Zeit.<\/p>\n
<\/p>\n Es ist das erste Mal, dass wir, wenn wir die historischen Aktivit\u00e4ten der Kaufleute von Bergamo erz\u00e4hlen, die Gr\u00fcnder oder Eigent\u00fcmer des Unternehmens nicht direkt treffen.<\/p>\n
<\/p>\n Aber Grazia ist anders. Sie erz\u00e4hlt diese Geschichte, als h\u00e4tte sie sie geboren, und mit der Dankbarkeit derer, die im Laufe der Jahre einen Weg des pers\u00f6nlichen und beruflichen Wachstums eingeschlagen haben, der zweifellos seinen Blick und sein Leben gen\u00e4hrt hat.<\/p>\n
<\/p>\n Sie ist eine vielseitige Frau, die sich f\u00fcr Design und Modernit\u00e4t begeistert. Es \u00fcberrascht nicht, dass sie es liebt, Berge zu besteigen.<\/p>\n
<\/p>\n In ihren zwanzig Jahren im Dienste dieser Marke hat sie die technischen und \u00e4sthetischen Qualit\u00e4ten sch\u00e4tzen gelernt.<\/p>\n
<\/p>\n \u201eSch\u00f6nheit ist Kultur\u201c, sagt sie, \u201eund das interessiert mich am meisten. Ich konzentriere mich nicht mehr auf den Verkauf, sondern darauf, Erfahrungen auszutauschen, etwas anderes zu tun und Spa\u00df zu haben. ‘<\/p>\n
<\/p>\n Vor einigen Monaten begann sie eine Zusammenarbeit mit dem Liceo Artistico Manz\u00f9 in Bergamo und zusammen bauten sie eine Ausstellung im Laden auf der Figur von Fabrizio De Andr\u00e9.<\/p>\n
<\/p>\n \u201eIch war mit den Kindern im Unterricht und wir sprachen \u00fcber Kunst, Musik und Werbedesign. Anschlie\u00dfend schufen sie Grafik-, Zeichen- und Skulptureninstallationen, die im Laden und im Schaufenster ausgestellt wurden. Sie waren wundersch\u00f6n! ‘<\/p>\n
<\/p>\n Kooperationen sind f\u00fcr sie Anl\u00e4sse f\u00fcr eine gl\u00fcckliche Kontamination und tragen dazu bei, die Neugier zu wecken und sich nicht zu langweilen.<\/p>\n
<\/p>\n Grazia k\u00fcmmert sich in ihrer Rolle als Verantwortliche auch um die drei Mitarbeiter: Mascia, Claudia und der kleine Giorgio – das neueste und j\u00fcngste Mitglied des Teams. ‘Wir sind drei Frauen und ein gutaussehender Mann’, sagt sie mit Stolz und Zuneigung eines wahren Rudelf\u00fchrers.<\/p>\n
<\/p>\n ‘Die Aufrechterhaltung der Harmonie innerhalb der Gruppe ist eine wichtige Herausforderung f\u00fcr mich, und ich wei\u00df, dass ich daf\u00fcr zuerst ein gutes Beispiel geben muss. Ich muss auch jeden Tag lernen: Empathie, Kommunikation, Teamwork.\u201d<\/p>\n
<\/p>\n Es kommt also vor, dass sie pl\u00f6tzlich alle auffordert, ein bisschen Russisch zu lernen, um Touristen willkommener zu sein.<\/p>\n
<\/p>\n Die ausl\u00e4ndischen Kunden machen heute 25% aus und f\u00fcr Grazia ist dies eine Gelegenheit, neue Dinge zu lernen und neue Ziele zu setzen. ‘Sprachschwierigkeiten verursachten Barrieren in der Beziehung und es gen\u00fcgte, ein paar Worte zu lernen, um ein offenes L\u00e4cheln zu sehen.’<\/p>\n
<\/p>\n Grazia konzentriert sich sehr auf die Figur von Herrn Paolo Trento, einem Unternehmer der ‘Vergangenheit’, der weit weg schaute, in Menschen und Forschung investierte.<\/p>\n
<\/p>\n ‘Er war ein Vision\u00e4r und mit ihm war das Unternehmen eine echte Familie f\u00fcr mich.’<\/p>\n
<\/p>\n Heute hat der Gr\u00fcnder von Mandarina Duck in Valmarecchia (Rimini) ein \u00d6ko-Dorf gegr\u00fcndet, in dem er seinen Leidenschaften Ausdruck verleiht: Nachhaltigkeit, gute Beziehungen und Innovation.<\/p>\n
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